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外贸人最关心的价格问题

来源:翻译官 时间:2021/8/20
价格谈的好不好决定了生意成不成

?一,如何应对客户索要的促销价格

这是一个关于卖家跟客户合作做促销的例子。

促销是一件双赢的事,它很有可能为你带来更多的订单。

拉拢供应商一块去承担风险确实是个好想法。

下文是一封老外的邮件,大家可以学习一下对方是怎样说服供应商一起承担风险的。

双赢的事情是值得考虑的

Ineedarockbottompriceforpairsof×xsamplessoIcanusethemforadirectmailadvertisement.IwillmailonlytheRortheLwithacoupontoordertheotheroneandmore.Ifitworks,IwillcontinuethecampaignacrosstheUSandordermoreofthesesamples.

Theydonotneedanypackage-loseinoneboxisfine.Theywillneedthenewgluestripsandthelogo.Idon’tcareaboutthecolorof××youuse,aslongastheonlychangein××usedisthecolor.

Canyoupartnerwithusonthispromotionandgiveusasamplepriceof$××perpairandwewillpaytheshippingforthesinglebox.

??Sointhefutureifweordersamples,wecanorderacaseofeachtimeat××eachandyoucanpickthe××color.Thispromotionwillasktheladytotakethe××challenge.Tryitinoneshoe...thenwewillgivethemacoupontobuyoneatregularpriceandgettheothersampleLorRonefree.

Ifitworkswecanpickupmanyclientsandreordermoreregularpackageswithyou,butIneedapartnertohelpmelowerthepriceforpromotion.InUSamailpromotionisusually2%return,sowewouldtakeachancetolosemoneyonthefirstone.

Ifthisisagreeable,I’mreadytopaytheinvoice.

然后是网友的回应。

Hello,××:

Itisareallygoodnewsyouwanttoexpandyourmarket.Asyouknowwealwayssupportwithyourteam.

Butforthistimebaseontwopointswecannotdothisway:

Ⅰ.MOQissue,evennocolorlimited,buteverycolorwehaveMOQwhenwepurchaserawmaterials.Wehavenorawmaterialsinstock.

Ⅱ.Priceissue,uponpairsUSD××itishardforuskeepprofitbalance.

Butwehavesolution,westillhaveyourcolormaterialsinourfactory,wecanproducepairsuseyourmaterials.

Pricewecanmakeandiscountfor××%withoutpackage.

Ifyouhaveany

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